May 16, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Retail Brands Might Not Die, but They Could Get Trapped in Purgatory

Some 20,000 U.S. stores closed in 2020, and investment bank UBS projected another 80,000 will shutter through 2026. It may sound like the retail apocalypse is finally upon us, but there’s one important detail: When a retailer closes up shop, it isn’t necessarily permanent. In the past year, we’ve seen retailers like Century 21 and…
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