Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation

During day two of Adweek’s Social Media Week New York, Katy Tenerovich sat down to go over media company Fitzco’s approach to the Covid-19 vaccine campaign with Harvey Ra?ola of Netbase Quid. The conversation centered around the methodology in overcoming emotional response to a fact-based and somewhat controversial issue. As brand director at Fitzco, Tenerovich…
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