The WarnerMedia and Discovery merger ends AT&T’s $ 85-billion bet on becoming a major TV player, but the telecommunications giant still has to grapple with the future of another multi-billion-dollar business unit. AT&T bought AppNexus, a preeminent name among early ad-tech companies, for $ 1.6 billion in June of 2018. Out of that came Xandr, a full…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist