Disney’s Rita Ferro on Requiring Multicultural Ad Buys and Why the Oscars Will Bounce Back

The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace. Following NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli and Discovery’s Jon…
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