November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

LiveRamp Launches Identity Resolution For First-Party Data

LiveRamp is expanding into identity resolution with a new product called Portrait Engine. The idea with Portrait Engine is to help marketers build identity graphs using only their own first-party data as the foundation. The solution, unveiled last week at a Mobile Marketing Association virtual event about the future of online identity, is now inContinue reading »

The post LiveRamp Launches Identity Resolution For First-Party Data appeared first on AdExchanger.


AdExchanger