Google’s LAT-Like Update On Android Augers Bigger Privacy Moves To Come

Google is making it more difficult for advertisers to track users on Android – but, unlike Apple, it’s not going for the nuclear option. At least not yet. On Tuesday, Google alerted developers about its plan to completely obfuscate the Android advertising ID of users that choose to opt out of tracking and personalized advertising. Today,… Continue reading »

The post Google’s LAT-Like Update On Android Augers Bigger Privacy Moves To Come appeared first on AdExchanger.

AdExchanger