June 20, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google choses Colenso for Oz campaign

AUCKLAND, Today: Google Australia has turned to NZ to launch an Australian campaign to celebrate the resurgence of community spirit in the wake of Covid 19. 

The NZ agency was Colenso BBDO, who chose not to elaborate on the reasons for the Aussies’ choice of agency.

An unsigned release from Colenso said: “Despite a year of lockdowns and restricted travel, Australians have become even closer to their local communities, businesses and neighbours.

“While the pandemic has been isolating, it’s also had the effect of bringing people closer together and has fostered a collective mentality. 

“Google products – from local business listings to Maps – have helped to play a role in this. 


“The NZ connection was Colenso BBDO, who chose not to elaborate on the reasons for the Aussies’ choice of agency.”


“To tell that story, Google tapped rising star director Sanjay De Silva from production company Division Australia.

De Silva said: “We were just having some fun on this one. It’s a simple story so I felt it really needed to have some attitude while still being vibrant and playful.

“And, it’s always important for me to present a beautifully diverse Australian community, because that’s the Australia I know.”

Google Australia marketing director Cam Luby said: “We’re proud to partner with Sanjay and Colenso to shine a light on the importance of community spirit and the role Google plays within it.

“The 60 second film went to air on Sunday 30 May. However, the campaign will ‘go dark’ in Victoria out of respect for Victorians who are enduring the latest lockdown.


CREDITS

Client: Google Australia
Agency: Colenso BBDO
Media Agency: PHD/Essence
Production Company: Division
Director: Sanjay De Silva
Executive Producer: Genevieve Triquet
Producer: Naomi Mendoza
DOP: Sherwin Akbarzadeh
Editor: Leila Gaabi @ The Editors
Online & post production: Fin Design
Colourist:  Billy Whychgel
Sound Design: Franklin Road
Sound Engineer: Brendon Morrow
Music: Chris Valentine – High Life
Music Supervision: Level Two Music


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