December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Advertisers Were Right to Boycott New British Channel GB News

Top brands are right to pull their ads from GB News, Britain’s controversial new “anti-woke” current affairs TV channel which launched this month. Unfortunately, a number of high-profile brands including Ikea, Grolsch beer, Nivea and cider maker Kopparberg only made this decision after receiving complaints across social media from vocal customers objecting to their apparent…
Adweek Feed