November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

If You Believe Advertising Works Then Don’t Argue Against the UK HFSS Ad Ban

Presenter Vanessa Feltz’s BBC Radio London researcher messaged me last week asking whether I’d be happy to give an industry insider response on-air to the news that, in an effort to curb childhood obesity, the British government had enacted a new watershed TV and online ban on high fat, sugar and salt (HFSS) food advertising….
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