Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform Magnite has no plans to slow down its push to create an identity solution using first-party data to reach audiences. “It’s great that we have more time … but we as an industry still need… Continue reading »
The post Magnite Moving Ahead With Alternative To Third-Party Cookies appeared first on AdExchanger.
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