November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Magnite Moving Ahead With Alternative To Third-Party Cookies

Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform Magnite has no plans to slow down its push to create an identity solution using first-party data to reach audiences. “It’s great that we have more time … but we as an industry still needContinue reading »

The post Magnite Moving Ahead With Alternative To Third-Party Cookies appeared first on AdExchanger.


AdExchanger