Out-of-home advertising has long been an important category for FreshDirect. It allows the grocery delivery service to reach city dwellers en masse — particularly in New York where it’s based. But once the pandemic took hold, the company had to rethink its OOH campaigns, as subway riders and use of public transport dwindled while demand… Continue reading »
The post FreshDirect Turns To OOH Attribution As It Refines Post-Pandemic Media Strategy appeared first on AdExchanger.
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