Rakuten Viber reached a partnership with Snap Inc. to bring augmented reality lenses from Snapchat to its Viber calling and messaging application. Viber will use Snap developer tools including Bitmoji, Camera Kit and Creative Kit to integrate AR lenses and bring customizable Bitmoji avatars to the app. The 30 Viber Lenses Powered by Snap will…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup