“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by John Hamilton, CEO and co-founder, TVDataNow. The biggest misconception in ad tech in 2021 is that measuring ad performance on connected TV (CTV) is difficult or impossible. This perception exists because there’s no real universal… Continue reading »
The post Here's How to Improve Connected TV Ad Measurement appeared first on AdExchanger.
More Stories
Meet ChatGPT Search; Brands Can’t Compete With Political Ads
Election Night 2024 Set Tours: See How Telemundo’s ‘Impressive’ Set Was Built
The Kids Aren’t Playing In The Privacy Sandbox