November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How the Personalized Feed Is Changing Ecommerce

While driving growth for brands is more critical than ever, how people discover brands is rapidly evolving. Eva Valerio, Global Head of Discovery Ads for Google, joined Adweek’s Social Media Week LA to explore the consumer shift to personalized content feeds and how businesses find success within these experiences across Google and YouTube. Consumer behavior…
Adweek Feed