November 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Audience Data Is Key To Priming The Pump For TV Deal Fluidity

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allison Branton, Head of Advanced TV Data Solutions, AnalyticsIQ. In 2020, nearly every industry was flipped on its head. TV advertising was no exception. The upfronts were cancelled, the streaming wars reached a feverContinue reading »

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