Sustainability meets performance

AUCKLAND, Today: NZ lifestyle & performance clothing company Icebreaker has formed a trans-Tasman “strategic alignment” with Ponsonby-based Omnicom agency Hearts & Science.

The agency has been appointed as Icebreaker’s full funnel digital media agency from strategy through to execution, bringing together all media channels under one roof for Australia and New Zealand.

Icebreaker APAC GM Luke Doddrell, who’s based in Auckland, said: “Icebreaker is passionate about being at the forefront of a global movement towards a more natural way of living.

“To help us achieve this ambition, we wanted to partner with an agency who are at the forefront of their game.”

“Icebreaker is an incredible brand with sustainability at its very heart, and our aligned values make this a very special partnership.”

“Hearts & Science ticked all the boxes from their understanding of our brand through to their expertise in using data and technology to create connections with consumers who share our beliefs.”

Founded by Jeremy Moon in 1995 in New Zealand, Icebreaker is a pioneer in the production of ethical & sustainable natural performance apparel. The brand now has a global presence as part of the VF Corporation USA.

Hearts & Science ceo Jane Stanley said: “Icebreaker is an incredible brand with sustainability at the very heart of their business, and our aligned values make this a very special partnership for the Hearts & Science team.”