August 4, 2021


In a world where nearly everyone is always online, there is no offline.

MSL announces client wins, strengthens senior team

MSL New Zealand is expanding at pace with two new key client wins, sexual health product provider Durex and equality advocator Global Women.

To support this growth, the agency has appointed Eleanor Ashdown as a Senior Account Manager and Beccy Churchill as a Senior Consultant. 

Churchill joins from Herd MSL in Sydney where she was the NZ consultant leading on NZ PR strategy for organisations including Airbnb, Arnott’s Group and Procter & Gamble. Bringing over a decade of PR experience to the agency, prior to her role at Herd she spent five years working in PR agencies in London.

Ashdown has seven years of public relations, influencer marketing and experiential experience across New Zealand and the UK. She’s previously been an integral team member in award-winning campaigns, with clients spanning sectors from FMCG to tech and consumer electronics.

MSL NZ Managing Director, Isobel Kerr-Newell says: “I am delighted to announce these new clients and I am proud of the important work we have been able to do together so far. I look forward to building our ongoing partnerships. 

“With the support of the MSL Network behind us, we’ve been able to offer the market a compelling combination of local PR & communications expertise with all the access to international tools and expertise that comes from being part of a great network. Coupled with this, our connection to our sister agencies in New Zealand – Saatchi & Saatchi, Starcom, Zenith, MBM and Digitas, means that we’re able to seamlessly integrate broader services whenever a client needs it. 

“Eleanor and Beccy have been great additions to the team. They understand the vision for the agency we are building here, the truly inclusive culture we want to create and the world-class standard of integrated communications we want to deliver for our clients.” 

Churchill says: “There is something about the combination of strategy and creativity that places MSL agencies above the rest.

“My experience spans a wide range of disciplines, from meaty impact communications and behaviour change campaigns in the UK – right through to the hyper-consumer fun that is getting creative with Arnott’s Tim Tam or Airbnb. 

“With the support of the MSL network of 100 agencies around the world – we’re able to punch above our weight. Watch this space, we have big plans – there are exciting times ahead.” 

The agency is currently also recruiting for a Senior Account Executive.

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