August 4, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Contextual Targeting Is The Most Inclusive Ad Targeting Tactic

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Schwalb, GM of Data and Advertising at JW Player. For the most part, the internet has made advertising more inclusive. Social media brought attention to stereotypes and discrimination in advertising, and in response, brandsContinue reading »

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