CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age

Mark Read first walked the hallways of WPP, a then nascent holding company, in the late 1980s when he was just embarking on his career in advertising. There was no way for him to know that almost 30 years later–in 2018, to be precise–he would occupy the office of CEO. Read’s tenure as CEO began…
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