November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Decades After Splitting, Creative and Media Agencies Want to Get Back Together

Creative and media didn’t talk nice for decades. However, the two disciplines are looking to reunite as the evolution of bundling and media strategy increasingly intermingle and jostle for relevance and priority. As the industry evens out following a tumultuous pandemic year, media agencies are teaming up with creative agencies once again. Case in point:…
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