Social media expert joins Pitchblack

AUCKLAND, Today: Ponsonby indie Pitchblack Partners has announced the hire of Hannah Boric to the role of social media partner. Boric joins from Darkhorse, where she spent three years as a senior social media manager across Heineken, Jockey, DHL, Moet Hennessy and Naveya & Sloane.

Hannah Boric said: “I’m beyond excited to be joining the Pitchblack team; I’ve long admired their work and the fact they’re prepared to push the boundaries.

“To be based in a 130-year-old pub is a bonus.”

“They have an enviable client list, and I’m looking forward to getting stuck in. To be based in a 130-year-old pub is a bonus.”

Jono Key, Pitchblack principal partner, said: “The PB style of work has always been designed to garner a real world or digital reaction, and in 2020 we had two of YouTube’s most popular ads of the year – Big King #2, and Air NZ Christmas #3).

AU project
“We’ve recently been appointed by Brown Foreman to launch Part Time Rangers into the Australian market and being social media-led, someone of Hannah’s calibre joining the team as a partner is perfect timing.”