November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

YouTube Is Showing Everyone Its Shorts; Integral Ad Science Buys Publica

Can YouTube Make Shorts Happen? YouTube launched one of its biggest brand campaigns ever this week to promote Shorts, The Drum reports. YouTube Shorts, the aptly named short-form video format (i.e., a TikTok clone), have taken over consumption on the platform. Though that’s largely because YouTube is pulling all the levers it can to makeContinue reading »

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