May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Viant Going Big On CTV; Publisher-Direct Deals On YouTube Prove Challenging

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Booming Biz The DSP Viant reported a year-over-year revenue increase of 66% to $ 50.4 million. Viant IPOed in February, part of a recent boom in programmatic companies on the public market. As with most of those companies, Viant is going big on CTV, whichContinue reading »

The post Viant Going Big On CTV; Publisher-Direct Deals On YouTube Prove Challenging appeared first on AdExchanger.


AdExchanger