“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Oleg Sokolan, Director of Demand Partnerships at Admixer. Linear TV was on its way out for years, but the pandemic truly accelerated the loss of impressions and the massive consumer switch to connected TV (CTV).… Continue reading »
The post 5 Non-Obvious Things To Know Before Choosing A CTV Supply Partner appeared first on AdExchanger.
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