AUCKLAND, Today: NZ-owned out-of-home audience measurement platform Lens Technology & Analytics says Kiwis are moving about “far more” than they did in lockdown last year, supporting a narrative of lockdown fatigue.
Their latest Lens Lockdown Series DOOH Report reveals an average drop in traffic levels by 75.3% over the first seven days of lockdown, compared to a 90% drop in March 2020.
Lens uses cameras to monitor traffic and measure audiences in real time for out-of-home advertising. This data comes from 32 sites across NZ.”
Regional cities including Hamilton and Christchurch have shown the lowest average reductions with -65.3% and -68.6% respectively.
Lens uses cameras to monitor traffic and measure audiences in real time for out-of-home advertising. This data comes from 32 sites across New Zealand.
- More here: www.lensoutdoor.com
Share this Post
The post Lockdown fatigue appeared first on M+AD!.
More Stories
COO Jen Wong On Why Reddit Is Ready To Become A Mature Advertising Business
Who Wants 228 Big Macs?
In Paramount’s Upfront Talks, Mergers Are More of a ‘Background Topic’