No advertiser, publisher, tech vendor or platform is immune to signal loss. But Reddit, which will host its first-ever earnings call as a public company on May 7, is making the case that its platform is “signal resilient.” “The majority of our targeting is based on people’s activity on Reddit,” said COO Jen Wong. “That’s […]
The post COO Jen Wong On Why Reddit Is Ready To Become A Mature Advertising Business appeared first on AdExchanger.
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