Coinbase Hires Facebook Vet Rouch as CMO to Polish the Brand’s Image

As Coinbase finds itself in the midst of another public relations crisis, the country’s largest cryptocurrency exchange is turning to Facebook product marketing veteran Kate Rouch to stanch the cycle of bad news as its first CMO. As CNBC and other outlets reported earlier this week, Coinbase users are up in arms after being hit…
Adweek Feed