AUCKLAND, Wednesday: TBWA\ has brought Noel Leeming back to TV screens for Father’s Day (this Sunday 5 September). Continuing the theme of Olympic sponsorship work, the ad shows a passionate Noel Leeming expert helping a mother and son find the perfect gift for dad.
The Warehouse Group chief customer officer Jonathan Waecker said: “The ad does this by playing with something we can all relate to – a kid getting excited about buying a present.”
TBWA\ CCO Shane Bradnick said: “We’re enjoying creating the unique comedy of this second ad in the Noel’s campaign. The resolve being a fresh take on Father’s Day you don’t see coming.
“We love our kids loud voices, but now more than ever we also love a good pair of noise cancelling headphones.”
The campaign will be rolling out across TV and digital.
CREDITS
Client: Noel Leeming
Agency: TBWA\NZ
Media Agency: OMG
Noel Leeming PO audience & customer attraction: Rebecca Cheah
Noel Leeming Brand marketing audience & customer attraction: Lou Devine
Production Company: Tutu Films
Director: Robin Walters
Producer: Bex Richardson
DOP: Darryl Ward
Offline: Ben Chesters
Colourist: Dave Gibson
Online: Blair Walker
Sound Design & Mix: Liquid Studios
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