May 18, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

MRC Strips Nielsen Of Its National, Local TV Accreditation

The Media Rating Council stripped Nielsen of its National TV ratings accreditation Wednesday and formally denied its request for a hiatus after the measurement giant underreported viewers during the pandemic. Nielsen asked the MRC last month to put its accreditation on hold in order to address issues with its panels and focus on the developmentContinue reading »

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