May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Warby Parker And AllBirds Prep IPOs; Pokémon Pursues Co-Marketing Deals

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disrupting Who?  Warby Parker and Allbirds, two DTC standouts, filed their pre-IPO S-1s last week. It was a reminder of the challenges facing digitally native vertical brands (DNVBs). Each company had its best sales year in 2020, with strong growth rates and retail businesses.Continue reading »

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