After a bruising summer of controversy, measurement firm Nielsen is looking to reestablish trust with the media industry–and to do it, the company plans to pick up the pace on its new measurement offerings. In a letter sent today to advertisers, agencies, broadcasters and others in the media industry, the firm, which in August had…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index