May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

PlayStation Reimagines Chess as a Futuristic Battle Between Royalty and Underdogs

Chess saw a resurgence during the Covid-19 lockdowns. In the U.K., for example, some chess websites and apps reported sign-up increases of 400%, while the Netflix show about a chess prodigy, The Queen’s Gambit, became a hit. PlayStation jumps on this trend in its latest global campaign, elevating what might be considered a quiet game…
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