AUCKLAND, Today: FCB Media has been rocked by the unexpected loss of the $ 10 million Westpac media account to Publicis Media after a pitching process that did not involve the incumbent.
“We respect their decision to replicate and align with the Australian agency model.”
“We were given notice on Monday and it came as a complete surprise, given the excellent, long standing seven-year relationship and continuous strong scores during performance appraisals,” MD Blair Alexander told M+AD.
“They are a fantastic team of people and we respect the decision to replicate and align with the Australian agency model. We wish them all the very best in their new partnership.”
Share this Post
The post Westpac kept FCB Media in the dark appeared first on M+AD!.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs