May 18, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Shopper Personas of Today: What to Know Ahead of the Holiday Season

2021 continues to be the year in which consumer buying behaviors and sentiments are seismically shifting. The pandemic seemingly continues to have aftershock effects on the nation at large, permanently alerting consumer views and habits on everything from how they choose to spend their money, where they want to live, how they want to work…
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