Plant-Based Brand Lightlife Recruits Awkwafina as Voice of Its Largest Marketing Campaign to Date

A year after vowing to clean up its products–and starting a plant-based food feud with some of its competitors–Lightlife is kicking off its most significant marketing to date with a campaign that leans into its simplified recipes and features the voice of actor-comedian Awkwafina. The legacy brand, owned by conglomerate Greenleaf Foods, has devoted the…
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