Zeta Global acquired the digital survey technology company Apptness for $ 41 million, with up to $ 20 million in additional incentive-based payouts, according to an SEC filing on Monday. Apptness is a tool for publishers to create surveys and gather responses (and those golden email opt-ins) from users. Its main business is working with sites and… Continue reading »
The post Zeta Global Acquires Apptness, Hiring And Employment-Based Survey Data Company appeared first on AdExchanger.
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