November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash

Mobile ad platform AppLovin loves acquiring companies. On Wednesday, AppLovin entered into a definitive agreement to buy MoPub from Twitter for $ 1.05 billion in cash. The move makes a lot of sense. Recently-public company AppLovin has been on a mobile ad tech buying spree, with more than a half-dozen acquisitions under its belt in theContinue reading »

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