Gambling has enjoyed a handsome makeover in recent years–and marketers have taken notice of it. In the three years since a Supreme Court ruling struck down a federal law prohibiting sports betting, sports publishers–including Barstool Sports, Sports Illustrated and Gannett–have inked multiyear partnerships with casino operators and sportsbooks. Brands and the media buyers that represent…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024