November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Advertiser Perceptions DSP Wave Charts The Rise Of Self-Serve Tech

Let us help you serve yourself. That’s the accelerating trend in fast-food chains, car dealerships, remote work life and, yes, in ad tech. The ascendancy of the self-serve DSP is here, according to the latest Advertiser Perceptions DSP wave. The report is based on a survey of 336 brand and agency advertisers who spend atContinue reading »

The post Advertiser Perceptions DSP Wave Charts The Rise Of Self-Serve Tech appeared first on AdExchanger.


AdExchanger