May 12, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

App-Based Businesses Juggle Ad Platform Perils; IAB Tech Lab’s Latest Standard

Platform Peril Seemingly every grocery chain now has a programmatic platform, not to mention Lowe’s, Home Depot, Instacart, GoPuff and buy-now-pay-later companies like Afterpay and Klarna, to be joined soon by Uber, perhaps Shopify and who knows who else. Many of these companies – the BNPLs and all the mobile app-based businesses – got intoContinue reading »

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