May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Twitter to Test Ads Within Tweet Conversations

After much effort to improve the health of conversations on its platform, it was only a matter of time until Twitter looked into ways to monetize those conversations. Revenue product lead Bruce Falck said in a tweet thread Thursday that the social network will begin testing a new ad format within conversations, adding that the…
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