A&W’s 1/3rd Pound Burger Failed, So It’s Trying a 3/9th Pound Burger Instead

There are two things that marketers are typically loath to do: own up to their mistakes and talk trash about the American public. A&W does both in a new campaign that revisits one of its failed product launches from 40 years ago and points the finger directly at math-averse people who didn’t understand that its…
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