November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Cloud Giant Twilio Is Getting Into Mar Tech

One year after acquiring the customer data platform Segment, cloud communications API platform Twilio is making its first foray into mar tech. On Wednesday, Twilio launched Twilio Engage, a next-gen marketing cloud of sorts that aims to take on traditional marketing clouds by taking the pipes Segment built to process, query and segment data andContinue reading »

The post Cloud Giant Twilio Is Getting Into Mar Tech appeared first on AdExchanger.


AdExchanger