Shortchanging YouTube? Are advertisers caught up in the CTV hype? Mike Shields thinks so. In a recent Substack post, he suggests advertisers ditch the various CTV walled gardens and head over to YouTube instead. There are thousands of streaming services, but YouTube and Netflix still corner about 47% of the market and haven’t lost share… Continue reading »
The post Brands Foolishly Ignore YouTube; Snap’s ATT Headache appeared first on AdExchanger.
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