November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: The Mobile Consolidation Paradox

Mobile advertising companies are being snapped up at eye-popping valuations. But wait … isn’t Apple torpedoing the ability to target and measure app advertising with its AppTrackingTransparency framework, SKAdNetwork and other privacy-focused policies? We untangle that contradiction on this week’s episode of The Big Story, where the editorial team is joined by special guest JohnContinue reading »

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