May 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Persuading Voters Online Ain’t Easy; Facebook Is Now Meta

Hitting For The Cycle 2021 is an off-year, in terms of the four-year election cycle. But political advertising is scorching – and politicians have a few specific demands for digital. For one, the idea of “forced video” exposure is critical, said Megan Clasen, a partner at the political ads shop Gambit Strategies, in a Q&AContinue reading »

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