Why The Advertising Industry Needs A Standardized Approach To Combat Ad Fraud In TV Streaming

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Willard Simmons, VP, Product Management, Ad Platform, Roku. A mentor of mine used to say, “Money flows to certainty and flows away from uncertainty.” The reach and effectiveness of TV streaming is certain: The sight,… Continue reading »

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