Google Ads today announced the rollout of an ad unit that it claims will help advertisers bolster their incremental reach. Top line Dubbed Performance Max, the new offering lets media buyers book inventory across a range of Google properties including YouTube, Search, Discover, Gmail and Maps as part of a single campaign. The Google Ads…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How NBC News’ Election Night Digital Wins Forecast the Future of Broadcast News
Around the World: AI & Christmas, a Temu crackdown and Aussie influencers
Here’s a Short Roundup for This Week