Dow Jones, the parent company of titles including Barron’s and The Wall Street Journal, is using artificial intelligence to power a growing portion of its digital ads business, a strategy that has helped it increase revenue and win repeat business. The publisher’s AI-driven ad-targeting tool, Thematic, serves personalized ads to readers based on the content…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales