This article is sponsored by Commerce Signals, a Verisk Financial business. By Nick Mangiapane, Chief Marketing Officer Get closer to customers – even as they pay somebody else for products and services. Direct-to-consumer (DTC) sales have skyrocketed. DTC brands across nearly every consumer category – from bustling bug-spray manufacturers to cook-from-home meal-kit providers to sustainable shoe… Continue reading »
The post How Tracking Consumer Spending Pays Off For Marketers appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected